Sega launches 60th anniversary website, ‘Sega Shiro’ character

Sega has launched its 60th anniversary website, which reveals its 60th anniversary logo and slogan “GO SEGA,” and features a message from Sega chairman Haruki Satomi and an interactive company history.

Here is the full message from Satomi:

This year, sixty years will have passed since Nihon Goraku Bussan Co. Ltd., the predecessor of Sega, was established on June 3, 1960. We are indebted to everyone who has patronized the Sega Group for many years, and would like to express our deep gratitude to all of you.

We want to astonish the world with breath-taking experiences that no one in the world has ever imagined. We want to be a company that continues to provide inspirational experiences to everyone in the new world of the future.

That is why we must overcome all obstacles and keep taking on new challenges.

The key message of the 60th anniversary, “GO SEGA,” expresses such aspirations.

The Sga Group is planning a variety of special contents for this 60th anniversary. Through these special contents, we will deliver the passion of the Sega Group to the entire world.

Haruki Satomi

Sega Holdings Co., Ltd.
Chairman (Representative Director)

Sega also launched a sub-website for Sega Shiro, a new character created for the company’s 60th anniversary. Sega Shiro is portrayed by Maito Fujioka, the eldest son of Hiroshi Fujioka, who portrayed character Segata Sanshiro to advertise Sega Saturn in Japan.

Here is Sega’s description for the first video featuring Sega Shiro: “The story of a mysterious young man named Sega Shiro suddenly appears for Sega’s 60th anniversary. Just who is this man who keeps saying ‘Sega-dayo!’? And what about the judo uniform he wears over his shoulders?”